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Controllers Day

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Enterprise Performance Management in volatile times

Is Finance in the lead?

EPM is evolving to a full automated process making use of AI and Machine Learning for creation of financial budgets and forecasts.
This changing process in finance goes hand in hand with the volatile economic times, however will we as finance professionals remain in the seat?
Join us on June 25th to learn and share our experiences during the Controllersday 2019. Subscribe today to make use of the early bird fee.


Date: Tuesday 25th of June

Location: Salons De Waerboom, Groot-Bijgaarden

Agenda: 08:30 – 18:30


All details can also be found in the Program brochure

EPM in volatile times :

  • Jeroen Kerstens, Wealth Manager @Econopolis

For the better & the worse: impact of EPM

  • Rikard Olsson , Managing director @Beyond Budgeting Ltd, Sweden
  • Michel Hofland, Group Financial Controller @Urgo Group France

Creating Value with EPM :

  • Alex van der Kooij, Finance Director – Digital Analytics Europe Ecolab

Use cases – testimonial use cases facilitated by :

  • Ordina : How to embed AI into you forecasting and budgeting process, by Peter Tegenbosh (Ordina)
  • Board: Rolling Forecasting in de praktijk, by Nithin Paltan (Fit for Free)
  • Jedox: Peter Butler (The Consultus International Group)
  • delaware: How playing cards helps you to become a best in class business controller, by Colette Bisschop en Simon Temmerman (delaware)

Is finance still in the lead?

  • Michiel van den Nieuwenhuijzen, Director @Deloitte


Jeroen Kerstens, Economist – Econopolis

Jeroen graduated from the University of Antwerp with a master in Applied Economic Sciences (2015) and a Master of Finance from the Antwerp Management School (2016). In July 2016, he started his working career at Econopolis in the Wealth Management Department.

Using his skills in portfolio construction and knowledge of macro-economic developments and financial products, he manages portfolios for both private and institutional clients.In addition, Jeroen works closely together with  Econopolis-founder and Chief Economist Geert Noels on the analysis of the macro-economic environment and determining the investment outlook.

Jeroen is also a member of the Asset Allocation and Wealth Management Committees at Econopolis.



Rikard Olsson, Managing director – Beyond Budgeting Institute, Sweden

Rikard Olsson is the Managing Director of the Beyond Budgeting Institute, which also includes the international Beyond Budgeting Round Table (BBRT) network and the Beyond Budgeting Advisory group. In addition, Rikard is a Partner at Ekan Management, a Swedish consulting company specializing in helping private and public organizations improve their management practices. Before joining the Beyond Budgeting Institute, Rikard worked 15 years in various finance and management positions in international companies.

Rikards’ career started at the School of Business, Economics and Law at the University of Göteborg. Rikard has also studied International Politics and has a Diploma in Business Performance from The Stockholm School of Economics. Rikard have been holding lectures in Management at Universities in Sweden, as well as courses in Financial Management, The Modern Finance Function and Beyond Budgeting for several years. He is also been a speaker and chair on international conferences regarding the subjects above.


Michel Hofland, Group Financial Controller – Urgo Group France

20-year experience in finance, within large but also mid-sized multinational companies marketing multiple-branded products on a varied of specific segments, through different distribution BtoB or consumer channels:

Consultant specialized in mergers, acquisitions, and post-merger integrations, within the American consultancy Arthur D. Little for six years, on life science, telecoms, aerospace…Then joined the L’Oréal group for eight years, assuming business controlling and financial management responsibilities in Europe and Asia, at local entity, division and regional level (26b€ sales, 83,000 employees in 150 countries). Since 2012, Group Financial Controlling Director for the Urgo Group (medical devices and consumer healthcare, 695m€ sales, 3500 employees in 23 countries)

During his career, he witnessed and took advantage of the technological evolutions impacting both back-office administrative teams as well as business analytics and decision taking. In this respect, he conducted shared service center implementation or Marketing Mix Modelling projects with different levels of sophistication and resources involved.


Alex van der Kooij, Finance Director – Ecolab

Alex van der Kooij has a broad experience in finance and decision support in consumer goods and business-to-business industries. On the cross-road of business, finance and analytics, Alex has created new capabilities that enable informed decision-making by providing actionable and relevant insights. Having worked on both the receiving and providing end of management information, he understands business needs and technological possibilities.

Currently Alex leads the newly established Digital Analytics for Ecolab Europe, where customer centricity and technology are at the heart of delivering impactful solutions: Performance Management delivered through “Zero Operations”.


Michiel van den Nieuwenhuijzen, Director – Deloitte


Michiel van den Nieuwenhuijzen is specialised in building future proof Finance organisations. He has over more than 13 years of operational and advisory experience in Finance. Today he is focussed on supporting Finance teams with strengthening their foundations and embracing new trends and technology to become more proficient, effective, and insightful.





Tickets Non BIMAC member BIMAC member
Early Bird < 31.05.2019 € 650 € 325
Standard ticket > 31.05.2019 € 750 € 375

In close collaboration with our event sponsors: Ordina, delaware, Jedox




Thanks to our Foundation Partner: AexisBoardDeloitte





Our Industry Partners: UnilinKinepolisWater-link






More information later. For specific questions:


juni 25
8:30 am - 6:30 pm
€325 – €750
Event Category:


+32 (0)486 04 52 55


De Waerboom
Jozef Mertensstraat 140
Groot-Bijgaarden, Vlaams-Brabant 1702 Belgium
+ Google Map


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